NEW YORK (CelebrityAccess) — Universal Attractions Agency announced that legendary soul artist King George has signed an exclusive partnership with UAA’s touring Southern Soul Music Festival for 2024.

Additionally, UAA announced that Sir Charles Jones has signed exclusively with Universal Attractions Agency and will be joining King George for the tour in 2024.

UAA agents Nick Szatmari and Brian Lotterman will oversee the tour and Sir Charles Jones on behalf of UAA, the agency said.

“I could not be more thrilled to be working with Brian to represent the Southern Soul Music Festival; it’s at the heart of what Universal Attractions has done since the James Brown days. Seeing soul music thriving across the country and leading the charge with such incredible ticket sales in these markets is gratifying for us all,” stated UAA agent and partner Nick Szatmari.

The tour, which is currently being routed for September-November 2024 will be hosted by comedian Marvin Dixon and feature a lineup of Southern R&B and Soul artists, including King George, Sir Charles Jones, Nellie Tiger Travis, TK Soul, Ronnie Bell, and FatDaddy.

“This tour, and King George especially, has had a meteoric rise in the last couple of years, so we’re blessed to have an exclusive partnership with him on this run. And now, with Sir Charles Jones joining UAA’s exclusive roster of clients, it’s going to be an exciting year for the fans of Southern Soul. It’s Friday Night every night!” Szatmari added.

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